Flo+Jake


Alright? We’re Flo + Jake, a creative team currently working at Lucky Generals. 

More about us.
The work.

Flo+Jake


Alright? We’re Flo + Jake, a creative team at Lucky Generals. Not to be confused with Jake + Flo, a German pop duo making waves in Frankfurt. 

Live stuff

Princes Tuna
Symprove 
Virgin Atlantic 
Co-op

Student stuff

Eve Mattresses
Sea Life London
Visit Norway
Gordon’s 0.0%
One-offs

Stuff about us

Princes Tuna

[Live]
We wrote the brand’s new endline ‘Fish For Greatness’, and earnt ourselves a TV spot and OOH to go with it. Creating Princes’ first campaign in over 20 years. 









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Symprove

(Live)
The internet is full of influencers flogging insane health fads, especially around New Year. By saterising this, we let Symprove stand out as the gut health brand that, surprisingly, doesn’t chat shit.  







We also made a bit of print to go along with it, which went live in a few health mags. (Unfortunately, ‘anal crystal’ was a step too far for Good Housekeeping...) 



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Virgin Atlantic

(Live)
We’ve also been busy seeing the world differently.

We worked with the photographer Kate Bones to bring to life all of the little details that Virgin Atlantic offer, like mile high teas, wine tastings, and love hearts on landing.




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Co-op

(Live)
As a Co-op Member, you can donate your points and buy something for your community. So for our Christmas campaign, we created a fake product range - the Co-op Community Christmas Range. But instead of selling any old tat, we’re seling lifeboats, school buses and goal posts for youth clubs.
















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SeaLife: London Aquarium

Watching fish slows your heart rate by 7%, reducing stress and anxiety. In a collaboration with Calm, we’ll rebrand Sea Life as a tranquil place to ‘escape from London, in London’





To launch the campaign, we’d place therapist chaise longues around and about the aquarium. 

We’ll buy media sites in some of London’s most hectic spots,  letting our OOH calm Londoners with subtly animated, and livestreamed, underwater life.




We’ll even set up special builds where people can watch their heart rate slow as they take in our peaceful underwater world (bringing calm to bus stops).


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Eve Mattresses

Morning people are weird - they’re blending fruit in the early hours and doing downward dog at 5am - but we can’t help and want to be these weirdos. With a good night’s sleep on an Eve Mattress, you too can join the cult of morning people.






We’ll partner with PureGym, which is open 24 hours a day, to offer Eve mattress owners free gym access from 5am to 6am. 


And give out branded dressing gowns with every Eve mattress purchase.


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Visit Norway

Norway are famous for their progressive prison system and excellent treatment of prisoners... so just ‘imagine how they’ll treat the tourists’. 






We listed one of the prisons on Airbnb. We were inundated with bookings and requests, and we’re now on some kind of Airbnb host watch list.
Alongside the campaign, we’d start ‘City InMates’ - a rehabilitation programme which employs former prison inmates as tour guides.



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One-offs




VapeAir


In some UK cities, breathing the polluted air is worse for you than smoking. To highlight this issue, we’ve created VapeAir - a ‘vape’ that is better to smoke than the air around you. Instead of Mango Ice or Bubblegum, enjoy ‘Highland Breeze’ and ‘Pennines Gust’.





WikipediaOwnable


Wikipedia is struggling to keep profit. It bombards you with pleas to donate a few quid, but it could be capitalising off its content. With WikiOwnable, we make each page ownable - you get your name listed on the particular wiki page, and receive updates on the content. With WikiOwnable, you can own anything, from Tom Cruise to Center-Pivot Irrigation. You’re welcome.




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Gordon’s 0.0%

Most of us have felt the hanxiety of knowing we over shared the night before. But it’s swell to wake up after Gordon’s 0.0% gin, where there’s 0.0% chance of spilling secrets’





To launch the campaign, we’ll create apology cards that come with purchace. To undo some of the blunders made in your days before Gordon’s 0.0%. 
 






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