SeaLife: London Aquarium
Watching fish slows your heart rate by 7%, reducing stress and anxiety. In a collaboration with Calm, we’ll rebrand Sea Life as a tranquil place to ‘escape from London, in London’
To launch the campaign, we’d place therapist chaise longues around and about the aquarium.
We’ll buy media sites in some of London’s most hectic spots, letting our OOH calm Londoners with subtly animated, and livestreamed, underwater life.
We’ll even set up special builds where people can watch their heart rate slow as they take in our peaceful underwater world (bringing calm to bus stops).
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